AMAZONE S.A. – Sowing like the Gods in France
"Leben wie Gott in Frankreich", or "Living like the Gods in France", is a popular saying in Germany which refers to the epitome of a good life with enjoyable food of high quality. But did you know that France is also the most important and biggest agricultural producer in Europe? So the popular saying is justified, but it goes without saying that the much-extolled good life does not work without high-capacity seed drills and professional agricultural machinery. Amazone has therefore had a market presence in France since 1948 and sells machines of all kinds in the surrounding countryside. It all began when the company L. Bara from Versailles – not far from the famous Palace of King Louis XIV of France - became our agent.
But soon there was a shortage of space, so L. Bara built a large new warehouse with a railway siding in Méré, west of Paris.
After the son-in-law and managing director of Bara retired in 1988, Amazone become more deeply involved in the growing French market, bought the agent out and built its own new administration building. Business was getting better and better, so the warehouse in Méré soon became too small again. As a result, Amazone opened a spacious new location in Auneau, near Chartres, in the middle of the most important agricultural area, with our then managing director, Jean Pelikan in 2009.
Now there is not only space for offices, warehouses, training and exhibition rooms on site, which covers more than 11 hectares, but also space for demonstrations and field trials. Amazone also distributed the Krone product range here to start with, but we have been using the entire premises in Auneau ourselves since Krone brought this under its own management. This was a good decision, because our range has expanded even further in the meantime. Today we are very happy that we have a wealth of options to provide optimum support for our customers and visitors. The current managing director of our French subsidiary, Florent Guilleman, makes a significant contribution to the overall success of our company. The location in Auneau is now celebrating its 10th anniversary - many congratulations!