AMATECHNICA - Enthusiasm in Russia
Russia is one of the most important markets for Amazone - and the demand for Amazone machines is constantly growing. The best evidence for this was the "AMATECHNICA 2019” all-Russian field day which took place from the 18th to 19th of June. We had organised the event in the Samara region on the eastern bank of the Volga for the second time. Farmers, representatives of agricultural enterprises and agricultural machinery dealers from 45 regions of Russia all met there. We recorded about 400 visitors on the first day and as many as 750 on the second.
Dmitri Gujo, Export Manager Russia for AMAZONEN-WERKE, described Amazone's mission statement thus: "Our guiding principle is to be a reliable partner to agricultural businesses and to offer a high-quality service".
On the first day, AMATECHNICA took place at the premises of the large Russian factory of AMAZONE Eurotechnika AG, which celebrated its 20th anniversary last year. Vadim Smirnov, General Director of Eurotechnika, said: "We have much to be proud of. Today our factory is one of the five largest manufacturers of agricultural machinery in Russia". Deliveries of machinery from Samara have quadrupled in the past five years and exports have doubled. During the factory tour, the guests were able to see state-of-the-art agricultural and production technology - from the high-performance paint line and robot welding systems to the only mineral fertiliser laboratory in Russia.
Lectures by leading experts on the intelligent application of Amazone machines rounded off the programme. The visitors were informed about the latest technologies in agricultural production and gained insights into the possibilities of "intelligent” crop production and the opportunities of digital agriculture. This met with great interest among the visitors and led to many interesting conversations and discussions.
The show continued on the premises of the State Agricultural University of Samara on the second day. Here visitors were able to observe the best technological solutions for crop production and the complete Amazone product range directly in the field during the "Amazone Machinery Parade". Valeria Kosareva, an engineering student, took the wheel of the self-propelled sprayer Pantera and demonstrated all its advantages, such as track and ground clearance change, automated steering and the unique turning circle. After the parade, the visitors inspected each machine system and received professional advice. A gala dinner and a colourful programme of entertainment concluded the field day.
In short: The second AMATECHNICA in Russia once again generated a great deal of enthusiasm and interest among the visitors - it was a complete success. The next AMATECHNICA will take place in 2021.